Privacy Policy

Last Updated: 2026-02-17

1. Identity and Operator

This Privacy Policy applies to the website factorholdingscapital.com (the "Site"), which is owned and operated by Factor Holdings LLC, doing business as Factor Holdings Capital ("we," "us," or "our"). Our mailing address is 1497 S Lansing St, Aurora, CO 80012, United States. This policy describes how we collect, use, disclose, and protect personal information when you visit our Site, subscribe to our alerts, or otherwise interact with our services.

2. Information We Collect

We may collect the following categories of personal information:

  • Contact Information: First name, last name, email address, and mobile phone number provided when you sign up for Smart Alerts or submit a contact form.
  • Date of Birth: Collected during the Smart Alerts sign-up process to verify that you are 18 years of age or older.
  • Communications: Messages or inquiries you submit through our contact form, including your name, email address, and message content.
  • Device and Usage Information: Information automatically collected when you visit our Site, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit.
  • Cookies and Similar Technologies: We may use cookies, web beacons, and similar technologies to improve your experience on our Site. You can manage your cookie preferences through your browser settings.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To deliver Smart Alerts, including educational content about inflation trends and gold market movements, via email and SMS.
  • To respond to your inquiries submitted through the contact form.
  • To verify that you meet the minimum age requirement of 18 years.
  • To improve and optimize our Site, content, and user experience.
  • To comply with applicable laws, regulations, and legal processes.
  • To protect the rights, property, and safety of Factor Holdings Capital, our users, and the public.

4. SMS and Mobile Communications

When you provide your mobile phone number and consent to receive Smart Alerts, you agree to receive recurring automated marketing and informational text messages from Factor Holdings Capital. Message frequency varies based on market activity and new content publications. Standard message and data rates may apply depending on your mobile carrier and plan.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

You may opt out of SMS messages at any time by replying STOP, END, QUIT, or UNSUBSCRIBE to any message. Reply HELP for assistance. After opting out, you will receive a one-time confirmation message. Your consent to receive messages is not a condition of any purchase.

5. Information Sharing and Disclosure

We do not sell, rent, or share your personal information with any third parties, affiliates, or partners for their marketing or promotional purposes. We may share your information only in the following limited circumstances:

  • Service Providers: We may share information with trusted service providers who assist us in operating our Site, delivering SMS and email communications, and analyzing usage patterns. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
  • Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your personal information.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. If you unsubscribe from Smart Alerts or request deletion of your data, we will remove your information from our active databases within a reasonable timeframe, subject to any legal obligations to retain certain records.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to opt out of the sale or sharing of their personal information. Factor Holdings Capital does not sell your personal information. We do not share your personal information with third parties for cross-context behavioral advertising purposes.

If you wish to exercise your rights under the CCPA or CPRA, or if you have questions about how your information is used, you may submit a request by:

We will respond to verifiable consumer requests within 45 days, as required by applicable law. We will not discriminate against you for exercising your privacy rights.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Right to Access: You may request a copy of the personal information we hold about you.
  • Right to Update: You may request that we correct inaccurate or incomplete personal information.
  • Right to Delete: You may request that we delete your personal information, subject to certain legal exceptions.
  • Right to Opt Out: You may opt out of the sale or sharing of your personal information (see Section 8 above).

To exercise any of these rights, please contact us using the methods described in Section 12 below. We may require verification of your identity before processing your request.

10. Age Restriction

Our Site and services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected information from a person under 18, we will take steps to delete that information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, you may contact us by: